Salesforce Unveils New Agentforce Pricing
Salesforce has just rewritten the rules of AI adoption for enterprises. On May 15, 2025, the company announced a major overhaul to the pricing structure of Agentforce, its flagship AI agent platform, moving from a flat per-conversation model to a more scalable and value-aligned action-based pricing system powered by Flex Credits.
This shift represents a pivotal moment for Salesforce customers, especially those looking to scale their AI initiatives without being constrained by rigid licensing or unpredictable costs.
From Conversations to Actions: The Core of the New Model
Previously, Agentforce was priced at $2 per conversation, a straightforward but blunt tool for measuring AI usage. While predictable at small volumes, this model quickly became inefficient for teams deploying AI at scale across support, sales, and service use cases.
The new pricing model introduces “Flex Credits”, a unit-based system that charges per action rather than per conversation. Here’s how it works:
- Each Agentforce action (like creating a case, updating a record, or generating a solution) costs 20 Flex Credits.
- 100,000 Flex Credits can be purchased for $500, translating to just $0.10 per action.
- Customers now pay only for what AI agents do, not just for initiating conversations.
What this means for users
This model finally aligns costs with actual business value. A simple “hello” and a full case resolution are no longer priced the same. It encourages smarter use of AI by rewarding outcome-focused workflows.
Introducing the “Flex Agreement”
In a bold move to empower hybrid workforces of humans and AI, Salesforce has also launched a Flex Agreement that enables businesses to:
- Convert user licenses into Flex Credits when roles are automated or offloaded to AI agents.
- Convert Flex Credits back to licenses if human intervention becomes necessary for specialized or evolving roles.
Also Read – Salesforce’s Acquisition of Convergence.ai Explained
Agentforce User Licenses
Salesforce has also introduced Agentforce User Licenses, which follow a simple per-user-per-month (PUPM) pricing model. These licenses allow unlimited internal usage of Agentforce capabilities across departments.
What makes this offering powerful:
- Unlimited interactions with internal AI agents.
- Embedded seamlessly into Salesforce and Slack.
- Enables wider AI adoption without worrying about cost per query.
For IT teams and digital transformation leaders, this means no more internal “AI rationing.” Teams can now build AI-enhanced workflows without hitting usage caps or hidden costs.
Salesforce Foundations Package: Try Before You Scale
To help businesses test and validate AI use cases before committing, Salesforce is rolling out a Salesforce Foundations starter package, which includes:
- 1,000 free Agentforce conversations
- Access to critical features across Salesforce Clouds
- Guided onboarding and sample use cases
This lowers the barrier to entry, especially for SMBs and mid-market firms that may not yet have mature AI workflows but want to explore use cases in customer service, pre-sales, and internal productivity.
A Strategic Shift in Enterprise AI Adoption
This new pricing structure is not just about affordability — it’s about scalability, predictability, and alignment with ROI. Salesforce is clearly positioning Agentforce as a core digital labor platform, not a nice-to-have add-on.
Let’s break down the implications:
Old Model | New Model (2025) |
$2 per conversation | $0.10 per action |
Same cost for all conversations | Cost depends on what AI actually does |
No conversion between licenses | Flex Agreement enables hybrid reallocation |
Limited predictability | Fine-grained control and budgeting |
Use-limited trials | 1,000 free interactions to explore at scale |
For official update, read this: Salesforce Introduces New Flexible Agentforce Pricing
End Note
Salesforce’s new Agentforce pricing is not just a feature release — it’s a vision statement. As businesses blend human expertise with AI automation, pricing models must evolve too. With Flex Credits, dynamic agreements, and unlimited-use licenses, Salesforce has set a new industry standard in AI accessibility and affordability.
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