Use case
Pillar
Salesforce
Agent / integration hook
Lead, referral and COI network management
Growth & Acquisition
Sales Cloud, FSC
Referral agent qualifies and nurtures opportunities · Xplan, LinkedIn, web forms
Marketing, thought leadership and prospect nurture
Growth & Acquisition
Marketing Cloud Growth, Data 360, Agentforce
Content agent creates personalised campaigns · Email, LinkedIn, website
Client onboarding and advice workflow
Client & Advice
FSC, Experience Cloud, Data 360
Onboarding agent coordinates tasks and pre-fills client information · Xplan, HUB24, Netwealth
Digital fact-find and risk profiling
Client & Advice
FSC, Experience Cloud, Agentforce
Fact-find agent guides completion and identifies missing information · Xplan, risk-profiling tools
Advice production, review and approval (SOA/ROA)
Client & Advice
FSC, Agentforce, Salesforce Flow
Advice agent drafts documents and routes them for human review · Xplan, DocuSign
Paraplanning workflow and advice pipeline
Client & Advice
FSC, Agentforce, Experience Cloud
Paraplanning agent prepares, assigns and tracks advice work · Xplan, external paraplanners
Unified client, household and portfolio view
Portfolio & Wealth
FSC, Data 360, MuleSoft
Portfolio agent consolidates holdings, relationships and activity · HUB24, Netwealth, Praemium, BGL
Portfolio review, rebalancing approvals and communications
Portfolio & Wealth
FSC, Agentforce, Data 360
Review agent identifies variances, coordinates approvals and prepares client updates · Investment platforms
Insurance-in-advice and renewal management
Portfolio & Wealth
FSC, Service Cloud, Agentforce
Insurance agent tracks policies, renewals and advice actions · Xplan, life insurers
Estate planning and intergenerational wealth transfer
Portfolio & Wealth
FSC, Data 360
Relationship agent maps households, entities, beneficiaries and professional advisers · Xplan, estate-planning systems
Review scheduling, preparation and follow-up
Service & Engagement
FSC, Agentforce, Salesforce Scheduler
Review agent schedules meetings, prepares review briefs and tracks actions · Xplan, Microsoft 365, Google Calendar
Client segmentation and service-tier management
Service & Engagement
FSC, Data 360, Tableau
Segmentation agent assigns and reviews service tiers using value, needs and engagement data
Client portal, secure messaging and service requests
Service & Engagement
Experience Cloud, FSC, Service Cloud
Service agent resolves routine requests and routes complex matters · HUB24, Netwealth, document systems
AML, KYC and sanctions screening
Risk & Compliance
FSC, Data 360, MuleSoft, Agentforce
Compliance agent orchestrates checks and escalates exceptions · FrankieOne, GBG greenID, Equifax
Ongoing fee consent, renewal and service-delivery tracking
Risk & Compliance
FSC, Service Cloud, Salesforce Flow
Consent agent tracks renewals, evidence and delivery of agreed services · Xplan, DocuSign, payment platforms
Advice-file compliance, supervision and quality assurance
Risk & Compliance
FSC, Agentforce, Salesforce Shield
Assurance agent checks file completeness, evidence and policy adherence before human approval
Complaints, breaches and regulatory reporting
Risk & Compliance
Service Cloud, FSC, Data 360, Salesforce Shield
Compliance agent triages complaints, monitors RG 271 deadlines and supports RG 78 breach assessment · ASIC Regulatory Portal
Adviser productivity and book-economics insights
Operations & Data
Tableau, Data 360, FSC
Insights agent identifies capacity, profitability, service gaps and growth opportunities · Xplan, platform and finance data
Fee billing, reconciliation and revenue-leakage management
Operations & Data
FSC, Revenue Cloud, Data 360
Revenue agent reconciles agreements, services, deductions and payments · Xplan, platforms, payment rails
Platform integration, data orchestration and migration
Operations & Data
MuleSoft, Data 360, FSC
Data agent maps, validates and reconciles client records · Xplan, HUB24, Netwealth, Praemium, BGL, legacy CRMs